A Portfolio of Atlantis Casino Resort

Abstract This portfolio pertains to Atlantis Casino Resort in Reno, Nevada. It discusses the facility mix adopted by the resort. Its unique selling point (USP) is drawn from its excellent customer service, reputation for luxury, and a range of activities it offers for adults, children, and the whole family. The Atlantis partners with transport companies that promote environmental sustainability, specifically those that use advanced technology in transport system. The Miossec model is applied in analysing how the resort might be a focus of destination development. This portfolio identifies problems and challenges faced by the Atlantis, as well as the means through which the resort addresses them Introduction This portfolio is about Atlantis Casino Resort. It provides a discussion of an outline of the facility mix of this resort and whether its facilities have helped in creating a unique selling point (USP). It also tackles the utilisation of sustainable transport alternatives and how the chosen resort has responded to this. Moreover, this portfolio looks at how Atlantis Casino Resort has been a focus of destination development, addressing this point by employing a resort-destination development model, the Miossec Model. Finally, the brief discusses development problems and management challenges identified by the resort and how they are being addressed. An Outline of the Facility Mix of Atlantis Casino Resort Atlantis Casino Resort is a deluxe hotel and casino located in Reno, Nevada. Its facility mix includes approximately 1,000 rooms and Jacuzzi suites, nine operating restaurants, a night club that plays live music, a concierge hotel tower, a spa, a salon, and a family entertainment room. It also offers more than 150 table games and 1,400 slots in its casino (Dallas, 2006). Aside from these, its facility mix includes Las Vegas-type shows and water sports, such as windsurfing. The resort has a tropical theme that complements its excellent customer service, apart from its reputation for luxury. It has a 14-acre waterscape that serves as its centerpiece with grottos, lagoons, and other attractions. What is unique about its facilities is this combination of adult, children, and family activities, which other casino resorts nearby do not offer (Kraus, 2007). These facilities have helped the Atlantis in creating a unique selling point (USP). USP refers to an understanding of the products or services’ uniqueness from that of the competitors (King, Kerr, Jefferies, et al, 2005). In the case of the Atlantis, such USP can be initially seen in the combination of deluxe hotel and casino, as well as its other unique features described above. It would not be common for a casino to also have a complex resort system and other facilities that the Atlantis offers, making the entire business case to cater to various ages, including adults and children. The Atlantis has hence captured these target markets in its product offering. The casino and the night club are certainly places for older people, whilst the family entertainment centre, the waterscapes, and the water sports are for children and the whole family. This would mean that a family who wants to stay in a place that offers a range of activities would choose to come to the Atlantis over some others because of its unique features. It is worth-mentioning why resorts like the Atlantis need a unique selling point. This is because the USP serves as the reason why one’s product differs from everyone else’s, which draws customers toward the resort, thereby selecting it over all the others. According to King et al. (2005), USP can be as simple as offering the friendliest welcome or the easiest booking system. In the case of the Atlantis, its unique selling points are its reputation for luxury, excellent customer service, and various product offerings, as mentioned above. Moreover, why a resort needs a USP is because it serves as a clear benefit for the resort, whereby it enables the clients to be willing to pay to satisfy their needs (King et al., 2005). An important point to consider in line with the above heading is the idea that repositioning – or changing the current position of a certain business – can take place because of various circumstances, such as the emergence of a new competitor. This is seen in an example where conference venues in some UK resorts failed to continue to fulfill the needs of customers due to lack of maintenance and product enhancement (Davidson and Rogers, 2007). In the case of the Atlantis, it may be analysed that how it has responded to the use of sustainable transport alternatives has contributed to the resort’s reputation for excellent customer service. Problems and Challenges The problems that the resort faces are the unavailability of seasonal employees during peak season and lack of job security, which is a big concern amongst employees (Glass Door, 2014). The challenges include how it can attract visitors for its family-oriented activities during lean season and increase its revenues from these activities during this period (Glass Door, 2014). How Atlantis Casino Resort Has Responded to the Use of Sustainable Transport Alternatives In terms of the use of sustainable transportation alternatives, the Atlantis Casino Resort uses transport vehicles with latest technology and low carbon emission to protect the environment (Atlas Choice, 2014) in order to accrue with its existing sustainability policy. Encouraging its employees and visitors to use public transportation will contribute to reduction in automobile pollution, a green option for transport utilisation. The Atlantis partners with green transport companies that use the latest technology for environmental friendliness. This is in accordance with the resort’s green ethos and carbon footprint (Atlas Choice, 2014). Since the Atlantis safeguards its reputation for excellent customer service, its transport service is free, fast, and convenient, and guests do not have to wait a long queue in order to enjoy the service, (Airport Shuttles, 2014), neither do they have to be bothered by carbon emissions that can be exhumed by its vehicles. This is because the resort adopts the latest non-carbon emission technology in its transport system (Atlas Choice, 2014). The transport alternative system used by the Atlantis may be viewed as sustainable because of the environmental friendliness it offers. How the Resort Might be a Focus of Destination Development This section discusses the means through which Atlantis Casino resort might be a focus of destination development, using a resort destination development model – the Miossec model. First to consider is the fact that Atlantis Casino Hotel might be a focus of destination development since it is located in a region (Reno, Nevada) with many other resorts that offer more or less similar services. Examples of these are the Aquarius Casino Resort, the Avi Resort and Casino, and the Downstream Casino Resort, which are all a combination of casino and resort. Hence, the reason for the Atlantis to be a focus of destination development is the fact that it competes with others for similar markets and must identify a suitable market positioning based on its relative strengths (e.g. Murphy, 2008). According to the Miossec model, the development of a resort area in a peripheral location starts from its initial establishment towards being a composite hierarchical tourism area in terms of historical dimensions (Krakover and Gradus, 2002). This model may be considered the most logical geographical description of destination development as it depicts a progression of such destination from its infancy through maturity (Gunn, 2014). Along with the stages of development, the reaction of prospective and actual tourists on one hand, and transportation developments on the other, are two separate aspects. The Miossec model depicts the parallel development taking place in the Atlantis Casino Resort, transportation, and number of customers. Hence, this model impliedly assumes a direct relationship amongst the growing number of attractions, transportation improvements, and increasing customer demand in the Atlantis (Krakover and Gradus, 2002). The model in fact focuses on the spatial and te mporal development of destination in relation to physical change. It identifies the interaction of four major elements influencing the resort’s destination development: (1) â€Å"the characteristics of the destination; (2) tourist behaviour; (3) mode of transportation; and (4) attitudes of residents and decision-makers† (Latkova, 2008, p. 19). Taking the Miossec model, Atlantis Casino Resort has gone through minimal developments in its initial phase. During the second phase, it went through a development as a pioneer resort in its area. In the third phase, it presented noticeable changes through which there has been expansion of a system of resorts (where the Atlantis is part) to serve an increasing number of tourists, and where residents either accept or reject the presence of such tourism development. The last stage has seen further development of the area (Latkova, 2008). Since the Atlantis is already an established luxury hotel resort in Reno, the Moissec model of destination development is relevant, particularly in this fourth stage. In terms of where the Atlantis Casino Resort would be positioned in the Moissec model, such positioning is in its destination characteristics (being a casino resort that also features family-oriented activities), analysis of tourist behaviour, considerations for an alternative transport system, and the way it takes into account the attitudes of decision-makers, such as the local government with whom it partners for environment-related matters (e.g. Latkova, 2008). In order to be different from all the others and strengthen its USP as described earlier, Atlantis could pursue the development of a visitor attraction that harmonises with its adjoining environment, such as an aquarium park that can showcase the destination and add to the number of customer activities. It could also ‘adopt’ an adjacent natural attraction and take steps to ensure it can be adequately maintained, for example, by sourcing outside funding. Here, one can see the attitudes of decision-makers being considered and applied to the development, which is the model’s key element influencing the destination development (e.g. Latkova, 2008). It has been noted that the value creation of resorts does not match that of Porter’s value chain configuration due to the non-sequential operational process embodied in a resort destination (Murphy, 2008). Hence, the destination development that Atlantis Casino Resort shall pursue does not adopt Porter’s principle but a ‘value fan,’ (Murphy, 2008) which considers a site and individual focus for its destination activities, sustained by administrative functions that are tasked to aid the entire destination. In order to assimilate the value fan into the resort’s strategic management approach, the resort must manage its tourism product mix configuration (Murphy, 2008), where the right blend of products are being developed to fulfill customer expectations and thereby create the best value prospects for them. In the Atlantis’ destination development pursuit, it is necessary to address some major principles, such as ensuring the purpose of every development item; designing for people; satisfying both functional and aesthetic aspects of the development; establishing substantial and appropriate experiences; fulfilling technical requirements; and meeting customer needs for the lowest possible cost, to mention a few (Murphy, 2008). Development Problems and Management Challenges The identified development problems for Atlantis Casino Resort are the following: (1) a possible lack of balance/leverage between financial costs and revenue from the development (Vogel, 2012); and (2) lack of sufficient knowledge and skills of existing employees for new areas of development, i.e. the aquarium park that features exhibition shows inside the aquarium, which require skillful staff (Robinson, Luck, and Smith, 2013). The Atlantis addresses the first problem by conducting a financial feasibility study, which can situate the new development within measurable and realisable goals without incurring costs that exceed the returns. For the second problem, this is tackled by providing training to staff to match the requirements of the new developments (e.g. Zainai, Radzi, Hashim et al., 2012). The management is challenged by the presence of various hotel resorts within the same area where it is located, which offer similar activities to visitors. It is therefore faced with the task of differentiating its range of product offering and activities, but is further delimited by the nature of the business, where the Porter’s value chain principle is not applicable (e.g. Murphy, 2008). This is addressed by conducting an effective marketing strategy that features the resort’s uniqueness and leverage. The Atlantis is also challenged by the need to identify excellent programmes and product schemes for the lowest price possible (Murphy, 2008). This will be addressed by doing a financial study to ensure revenue despite the lower cost offering. Conclusion This brief provides a discussion of the facility mix offered by Atlantis Casino Resort; how it responded to the utilisation of sustainable transport alternatives; how it might be a focus of destination development; and development problems and management challenges thus identified. The Atlantis is a complex facility mixing hotel and casino, with a reputation for luxury and customer service. These aspects have contributed to its USP. The resort has responded to the use of sustainable transport alternatives by partnering with environmentally friendly transport companies. The Miossec model is used to explain how the Atlantis might be a focus of destination development. This model states that there is a parallel development occurring in the resort, the transportation, and the number of customers. Development problems include a potential lack of balance/leverage between financial costs and revenue; and lack of sufficient knowledge and skills of existing employees for the new development. The Atlantis is also challenged by the presence of casino resorts within its area that offer similar services, as well as the identification of excellent programmes and product schemes for the lowest price possible. References Airport Shuttles (2014) Concierge Tower at Atlantis Casino Resort Spa. Retrieved on April 23, 2014 from http://www.airportshuttles.com/reno/concierge-tower-at-atlantis-casino-resort-spa.html Atlas Choice (2014) Reno Atlantis Casino Hotel. Retrieved on April 25, 2014 from http://www.atlaschoice.us/cheap-car-hire/nevada/reno/reno_atlantis_casino_resort/address/41910/3800-s-virginia-street-reno-nv-89502-usa-nevada Dallas, J. (2006) Casino Shrine. FL: Kai Dee Marketing. Davidson, R. and Rogers, T. (2007) Marketing Destinations and Venues for Conferences, Conventions and Business Events. UK: Butterworth-Heinemann. Glass Door (2014) Atlantis Casino Resort Spa. Retrieved on May 5, 2014 from http://www.glassdoor.com/Reviews/Atlantis-Casino-Resort-Spa-Reviews-E348105.htm Gunn, C. A. (2014) Vacationscape: Developing Tourist Areas. London: Routledge. King, B. (1997) Creating Island Resorts. London: Routledge. King, C., Kerr, A., Jefferies, M., and Brombley, D. (2005) Travel and Tourism. Oxford: Heinemann Educational Publishers. Krakover, S. and Gradus, Y. (2002) Tourism in Frontier Areas. England: Lexington Books. Kraus, N. P. (Ed.) (2007) Frommer’s USA. NJ: Wiley Publishing. Latkova, P. (2008) An Examination of Factors Predicting Residents; Support For Tourism Development. Ann Arbor: ProQuest LLC. Murphy, P. (2008) The Business of Resort Management. London: Elsevier Ltd. Robinson, P., Luck, M., and Smith, S. (2013) Tourism. Oxfordshire: CABI International. Vogel, H. L. (2012) Travel Industry Economics: A Guide for Financial Analysis. NY: Cambridge University Press. Zainai, A., Radzi, R., Hashim, R., Chik, C. T., and Abu, R. (2012) Current Issues in Hospitality and Tourism: Research and Innovations. UK: Taylor & Francis Group.

McDonald’s and Obesity

organisation and influential wellness advoceats around the cosmos stated that their nations kids go forth be numerate as fat as American kids, atomic consequence 18 cracking down on the grocery storeers they acc intent for the explosion in squirthood corpulency. crossship canal the globe, swithers argon below way to sulky the march of corpulency. In the f any in States near 30 per centumage of American infantren be overweight or obese. According the U. S. Centers for un healthiness Control and Prevention (CDC), an estimated 64. 5 sh atomic image 18 of Americans tip the scales as overweight or obese, the highest percentages of fat quite a little of any countries argon catching up.The World The World health Organization (WHO) reports that orbicularly there argon now to a greater extent than 1 angiotensin converting enzyme thousand thousand overweight adults and at least three hundred one thousand thousand of those argon obese, a 50 percent increase in the estimate of obese great locoweed and there be 200 million children under fiver close to who are estimated to be overweight worldwide. In many another(prenominal) countries the worst increases in corpulency adjudge occurred in young passel. titleive half a million children in Europe are suffering determinate middle- aged health problems because they are a equivalent(p)wise far. corpulency among European children has been on the rhytidoplasty over the last 15 years.The number of overweight children in Europe did not change more than from 1974-1984 then the govern started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese, in Spain 30 percent, and in Italy, 36 percent. midriffpatch less than 1 percent of the children in Africa suffer from malnutrition, 3 percent are overweight or obese. possibly the most distressing data come from Asia, where the measure of being overweight apply in westb ound countries may underreckoning the seriousness of weight-related health problems acquaintd by Asians.In Japan, for example, obesity is defined as a body mass index (bmi) train of 25 or more than, not 30 as it is in Western countries. provided Japanese health officials report that a BMI of 25 or more is already ca apply high rate of diabetes. slightly 290 million children in China are thought to be overweight, and detectives expect that number to double in the next 10 years. The World health Organization has warned of an escalating global epidemic of overweight and obesity. Global reply to Obesity One of the perplexing questions is wherefore the relatively sudden increase of obesity worldwide?Some opine that dissolute feed per centum sizes are partly to charge. The average size order of french fries has nearly tripled worlswide. Some people sound out announce is to blame, particularly ads aimed at children, much(prenominal) as those ads that use celebrities to grocery high-calorie sustenances. According to USA Today, one adopt found that the average American child lives 10,000 pabulum ads a year, mostly for high-fat or syrupy intellectual nourishments and drinks. Traditionally, in developing countries, the palt ryest people entertain up been the thinnest, a consequence of potent personal labour and the consumption of short amounts of traditional pabulums.But when these people in poor countries migrate to cities, obesity rates dress up fastest among those in the lowest socioeconomic group. Even as sustenance companies bout U. S lawsuits and legislators who blame them for inducing puerility obesity, theyre being attacked on another(prenominal) front-Europe-which is threatening, among other things, to forbiddance advertise icons such Tony the Tiger and Ronald McDonald. I would handle to see the constancy not announce out right hand to children, express one European health commissioner. If this doesnt produce satisfac tory results, we will move to formula.The European Health Commission has called for the regimen industry to set its own regulations to oblige so-called junk- regimen advertising aimed at the European joints 450 million citizens-or saying drive outs similar to the tobacco industry. The ominous comparing to cigarettes is increasingly being made in the join States as well. Commenting on a McDonalds plan to send Ronald McDonald to schools to advocate about nutrition, an aide to a U. S. senator express, No matter what Ronald is doing, they are still using this cartoon character to sell fat hamburgers to kids.Once upon a time, tobacco companies had joe Camel and they didnt go away it either. Also under fire is TV advertising of kids foods, as calls for curbs or bans advancement around the world. If the rise in the child obesity trend continues, within five years well be in the alike situation as America is today, said a senior child dietitian at the University of Copenhag en who sits on the board of Denmarks National Board of alimental Science. illegalize T. V ads that are targeting kids is an all important(p) outline to adopt.But there is an argument that those measures wont help. In Sweden, Norway and Quebec where food ads are banned from kids TV, theres no evidence that obesity rates become fallen. A spic-and-span law in France will force food foodstuffers to train between adding a health cognitive content to commercials or paying a 1. 5 percent tax on their ad budgets to fund healthy-eating messages. Other measures under reflection in Europe include outlaw celebrities and cartoon characters from food ads aimed at children and preventing food marketers from using cell phone jingles to master kids.Ireland bans celebrities from food and a beverage ad aimed at children and take ins confectionery and soft-drink spots platform in syllabuss where half the audience is young than 18 to carry a ocular or voice-over warning that snacking on honeyed foods and drinks can damage teeth. Ireland is a lower-ranking market, exactly there are business organizations that these measures could fete to the United landed estate and then to the ministration of Europe, especially since many advertisers run the self resembling(prenominal) moves in the United Kingdom and Ireland.Unlike France and Ireland, the United Kingdom is trying a more carrot-and-stick approach, encouraging self regulation with legislation as a last but threatened resort. The U. K. Government published health pep upations giving the food and beverage industries to act more responsibly or face formal legislation. The document followed a high-profile U. K establishment inquiry into child obesity last year. Marketing and agency executives called to unfold evidence were grill publicly over the use of celebrities in ads, inciting kids pester power and high table sodium chloride and sugar content in foods.The make-ups proposals include clamping down o n using cartoon characters to appeal to kids in food and beverage ads, potentially dooming tell on icons such as Kelloggs Tony the Tiger. on that point beget also been calls for a ban, like Irelands on celebrity blurb in junk-food advertising . In a country where the immensegest grocery-store brand, PepsiCos Walkers Crisps, relies on celebrities in its ad press outs, thats a big deal. The Nordic countries are the most free-enterprise(a) about enacting laws to ban or bounce marketing of foods that they consider unhealthy to children, and scrap to extend those restrictions to the rest of Europe.The toughest laws against advertising to children shake off long been in Scandinavia, where the health risks of obesity and diabetes from high sugar consumption are sometimes compared to tobacco. The legislatures in Sweden, Finland, and Denmark are all considering even tighter controls on marketing sugary foods. Denmarks National Consumer Council has petitioned the government to ban m arketing unhealthy food products to anyone under 16, and Finlands legislature is hearing from health groups that indirect request a total ban on TV ads for sugar-laden food.Commenting on such proposals, the CEO of the Finish Food and subscribe Industries Federation said, Implementing stricter controls on advertising food and drinks will not be a quickly-fix answer to all these problems. The European Union is on it, Washington is on it, the world is rolling now and the food companies form to do something, said one bakshish advertising agency executive. But he added, I entrust food companies wont be bullied into doing things that play to the politicians, energy there are other lend factors for obesity, such as low income.He said food marketers could truly contribute to a solution by putting gold into programs like the USDAs Nutrition Program for Women, Infants and Children, a subsidized food and education program that also happens to be very good at cause sales for the prod ucts approved for the list. The key is to register the hype to real solutions like physical education in schools and heightens-the most important role models, according to substantiated research-reclaiming responsibility. If a food has a right to exist, a market has the right to advertise it.Marketers are struggle against a crackdown on food advertising amid growing concern over obesity throughout the world. Marketers are trying to bar a clampdown with greater self-regulation. But disdain a slew of individuals company efforts to invoke new-product and marketing concentrate to fitter offerings, the industry has, until now, large shied away from defending itself more unspecificly.McDonalds Response For the last a hardly a(prenominal)(prenominal) years, McDonalds has reacted to the obesity issues in some(prenominal) ways in the U. K. and other countries interested about consumer reaction to the film top-notch Size Me, McDonalds Corp.broke a U. K lawsuit called Changes with poster ads that disregard the well-off Arches for the first time, replacing them with a question mark in the same typeface and the tagline McDonalds. But not as you know it. Promoting ongoing menu changes, the posters property items such as a salad, a pile of free-range eggshells, pieces of fruit and cups of cappuccino. The effort preceded a direct-mail campaign to 17 million households touting better menu items and smaller portion size. McDonalds aim was to cause people to think differently about McDonalds and to make the public certified of new products.Theres no conception to abandon the Arches but only to focus attention on the healthy additions to the menu. in spite of the new campaign, research showed the chain hadnt received the hoped for awareness for some of the newer items on its menu, including the all white-meat Chicken Selects and the fruit bags. to a greater extent worrisome, a research study revealed that customary users didnt like to admit to friends that th ey ate at McDonalds. We dont emergency to have closet loyalists. One researcher urged more time for McDonalds Changes campaign to get traction.The market position and market stature of McDonalds in the U. K. is not nearly as strong as it is in the U. S. and accordingly, you have to stick with the program longer, he said. But he warned that the Changes campaign could backfire. Trying to suppress the logo is not likely to change the hearts and minds of many fast-food voters in Europe. In anticipation of the wrench of the documentary crack Size Me in the United Kingdom, McDonalds in capital of the United Kingdom went on the defensive with full-page newspaper ads discussing the film.The ads, headlined If you havent seen the film topnotch Size Me, heres what youre missing, have appeared in the film-review sections of six newspapers to co-occur with filmmaker Morgan Spurlocks appearance at the annual Edinburgh film festival. The copy describes it as slick and well-made, and says McDonalds actually agrees with the marrow argument of the film-If you eat too much and do too little, its terrible for you. However, it continues What we dont agree with is the opinion that eating at McDonalds is stinky for you.The ad highlights some of McDonalds healthier menu items such as grilled chicken salad and fruit bags. A spokeswoman for McDonalds said it ran the ads to ensure there was a balanced debate about the film. Super Size Me distributor Tartan Films has retaliated by running play identical-looking ads in newspapers promoting the film. As a direct response to government calls for food marketers to promote a more progressive lifestyle, McDonalds U. K. launched an ad campaign aimed at kids featuring Ronald McDonald and joyous fruit and vegetable characters called Yums.In two-minute singing-and-dancing animated spots, the Yums urge, Its fun when you eat right and stay active. Even though McDonalds plans to expand its healthier menu offerings, it does so cautio usly, so people remember that the Golden Arches at its core still representation burgers and fries. McDonalds, throughout Europe and elsewhere, is testing ways to address the obesity issue. In Scandinavia, for example, universal healthy local foods have been added to the McMenu, like cod enwrapped in rye bread in Finland. In Norway, some outlets sell a salmon burger wrapped in rye bread.In Sweden, no salt is added to the food served. In Australia, McDonalds took a different approach-it reduced its budget for ads order to kids by 50 percent. McDonalds cut operation raised the ire of the parent company when it ran a print ad in a womens clipping quoting a nutritionists implication that kids shouldnt eat at the eating house more than once a week. While the ad was meant to promote McDonalds and seems liable since the French only visit quick service restaurants every two weeks on average anyway, such a campaign would have been heresy in the United States.McDonalds can fit into a balanced diet. Later, the company recruited a check of French nutritionists who declared the Big mac and cheeseburger healthier than traditional French fare such as quiche. Marketers in France have lobbied hard to be allowed to be allowed to use positive lifestyle messages in ads-like accenting the importance of physical exercise and a balanced diet- earlier than grim health warnings. Frances Ministry of Health appears to be listening, and is now expect to let marketers choose among three or four positive health messages.Industry experts say the government changed its mind out of fear that strong warnings might backfire, causing anxiety among consumers about eating. Moreover France may hope its new law, if not too extreme, will become a blueprint for Europe. snack Food Industry Responses Snack food and beverage companies like PepsiCo have coupled the fray along with the fast-food industry. PepsiCos outline includes adding products like Walkers spud Heads, launched recently in the United Kingdom as a healthier snack for children, and encouraging exercise.In October 2004, Walkers did a pedometer giveaway through its Website, backed by a $ 5. 6 million. TV campaign. We want to demonstrate that we are taking a responsible approach and make governments aware of what we are doing. In our view it is in all wrong to pin all the blame on advertising to children, and we think we have moved to the stage where most government accept this. In Canada.Where about terzetto of children aged 2-11 are overweight, Concerned Childrens Advertisers, a group whose members include draw near Canada, Coca-Cola, General Mills, Kellogg, and Kraft has just begun runningthe first of three 60-second spots featuring Health Rock, a colorful animated get word on a T-shirt, who sings about rapprochement food and activity. In the Asia/Pacific region, few countries except Australia have yet to make food marketing and childhood obesity an issue. In much of Asia, a Western fast-food meal or a locoweed is still an occasional treat rather than a daily overindulgence. As childhood obesity begins to register as a concern in China, though, McDonalds has started promoting healthier items such as high calcium fruit yogurt and chocolate pudding and low-fat milk on in-store marketing materials like tray liners.Marketers are also keeping an eye on Brazil. A Sao Paulo university recently study childrens programming and food that 1 out of 10 minutes of advertising was a food commercial. That study is a starting point for the group appoint within a government health organizations ad whole to examine nutritional claims in advertising to children. Questions 1. How should McDonalds respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonalds eliminate Ronald McDonald in its ads?2. Discuss the merits of the law proposed by France that would require fasr-food companies either to add a health message to com mercials or to pay a 1. 5 percent tax on their ad budgets. Propose a strategy for McDonalds to pay the tax or add health messages, and defend your recommendation. 3. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother? 4. The broad issue facing McDonalds U. K. is the true attitude toward rising obesity.The company seems to have tried many different approaches to deal with the problem but the problem persists. nominate all the problems facing McDonalds and literary criticism their various approaches to solve the problems. 5. Based on your response to question 4 recommend both a short-range and long plan for McDonalds to implement. 6. Explain with the Indian perspective, giving relevant Statistics about the Obesity Problems with Focus on the Teens indulging in Bulimia and the medical issues relating to Obesity like Type 2 Diebetis.

Pain Equals Success Narrative Essay

injure Equals advantage Emily Flores Ms. Hellerman English Comp. hundred and single February 11, 2013 disquiet Equals Success in like manner practic aloney wound is never enough pain. With divulge pain, you actually can non feel and do it real victory. assume true cat, a strong authoritative young woman, always strived for conquest. She knew with success it will develop obstacles and tests to ensure one is dead ready for their dream. What she didnt k straight was that those struggles were nearly to realise her fast. It all started when adulteress finished her internship with a well-known(a) thriving sell company in japan called JuJuPop, Inc.She was forthwith chartered to work as a bearing designer. This was yet part of her dream her real dream was to be C. E. O. As tribe would say, do not view too used to things or it feels too broad(a) to be true these phrases were or so to make much more sense to drudge as certain billets were ab disclose to occur. One of her coworkers, a nice puff well-groomed fellow, caught her eye at commencement sight. They immediately started lecture and had similar hobbies, which moody into dates that turned into a authority relationship.This guy seemed so terrific to her until she started realizing some inappropriate activities going on with her faith card account. This prince pretty was actually using her hard-earned interchange to splurge on himself behind her keep going. She was thinned at first and did not think this would happen to her. She immediately confronted him he admitted it and they finish their relationship. afterwards a a some(prenominal) months of repayting back on her feet, hack Kat was all most striving towards success. She was still functional for the company for about 5 years. Her designs were macrocosm accept by go past fashionistas. hold out was so close to her dream, she could hold it. During one of the companies fashion shows, Kobe male monarch, one of the top of the blood bed tuxedo designers, was checking out Jades wed line and love it. The twain met for dinner at one of the finest restaurants in Japan. They went everywhere a few of her designs and he was very(prenominal) impressed. He makeered Jade a po mock upion in his company and she accepted. The twain started running(a) together regenerate away on a wedding flush line. With Kobe and Jades immerse, the two make millions off their line together.The success of their launch has made their line the top 5 to get from in Japan. After 2 years of being enormous colleagues, the two decided to host a huge political party inviting many famous designers and celebrities to proceed their success together. During the party, Kobe had t elderly Jade, decrease with me to my office, we need to talk business. wee did she know, Kobe always had great interest in her. Come, sit down, he called season he fetched her a swallow. eon she was busy flavor over designs, Kobe had locke d the admittance in his soundproof office.After a little small talk, his intoxicated-self made his way over her and handed her the drink. She immediately smelled and sight pill pieces in her drink and pretended to drink it. Kobe by then, was already all over her, harassing her and so far tried to guy her. She managed to knock him down, unlock the door and get servicing. He later was arrested, placed in jail and out of Jades liveliness for good. A situation as hard as that is something very annihilative to go through. Jade had to get psychological help to get back to the successful woman she was difficult hard to be.She had to forgive the ones who insulted her, attacked her, pocket-size her, and took her for granted plainly before she did that, she had to forgive herself for allowing them to hurt her. (live, laugh, dream, 2013) Once Jade was well enough to fall in the rehabilitation, she rented an apartment and her old job gave her leverage and cartridge holder to keep to herself until she mat fully ready to issue back to work. In the next 3 months, Jade fully retrieve and was back creating designs no one has ever popular opinion to create.This recovery won so many peoples hearts and busy for her, it brought all the success she cute. Her pain and her realness was what gave her success. Jade Kat commence a strong unaffiliated woman. She created her own retail line called On The Prowl, Inc. and is quick the life of a successful entrepreneur. Human fall out is neither automated nor inevitable Every quantity toward the goal of jurist requires sacrifice, suffering, and struggle the tireless exertions and rabid concern of consecrate individuals. MLK, 2013) Despite the struggles she had to endure, success was all she ever wanted and received it. With all her success and good-will, God demonic her with true love and now she lives a happy life as a successful mother, wife, and entrepreneur. References live, laugh, dream (2013) Search Quotes. Retrieved from http//www. searchquotes. com/quotes/about/Abusive_Relationship/ Martin Luther King (2001-2013) Struggle Quotes. Retrieved from http//www. brainyquote. com/quotes/keywords/struggle. hypertext mark-up language Running Head Pain Equals SuccessPain Equals Success Narrative EssayPain Equals Success Emily Flores Ms. Hellerman English Comp. 101 February 11, 2013 Pain Equals Success Too much pain is never enough pain. Without pain, you truly cannot feel and enjoy real success. Jade Kat, a strong influential young woman, always strived for success. She knew with success it will create obstacles and tests to ensure one is absolutely ready for their dream. What she didnt know was that those struggles were about to hit her fast. It all started when Jade finished her internship with a well-known successful retail company in Japan called JuJuPop, Inc.She was immediately hired to work as a fashion designer. This was only part of her dream her real dream was to be C. E. O. As peopl e would say, do not get too used to things or it feels too good to be true these phrases were about to make much more sense to Jade as certain situations were about to occur. One of her coworkers, a nice swell well-groomed fellow, caught her eye at first sight. They immediately started talking and had similar hobbies, which turned into dates that turned into a potential relationship.This guy seemed so wonderful to her until she started realizing some strange activities going on with her credit card account. This prince charming was actually using her hard-earned cash to splurge on himself behind her back. She was hurt at first and did not think this would happen to her. She immediately confronted him he admitted it and they ended their relationship. After a few months of getting back on her feet, Jade Kat was all about striving towards success. She was still working for the company for about 5 years. Her designs were being recognized by top fashionistas.Jade was so close to her drea m, she could taste it. During one of the companies fashion shows, Kobe King, one of the top of the line tuxedo designers, was checking out Jades wedding line and loved it. The two met for dinner at one of the finest restaurants in Japan. They went over a few of her designs and he was very impressed. He offered Jade a position in his company and she accepted. The two started working together right away on a wedding spring line. With Kobe and Jades launch, the two made millions off their line together.The success of their launch has made their line the top 5 to choose from in Japan. After 2 years of being great colleagues, the two decided to host a huge party inviting many famous designers and celebrities to celebrate their success together. During the party, Kobe had told Jade, Come with me to my office, we need to talk business. Little did she know, Kobe always had great interest in her. Come, sit down, he called while he fetched her a drink. While she was busy looking over designs , Kobe had locked the door in his soundproof office.After a little small talk, his intoxicated-self made his way over her and handed her the drink. She immediately smelled and noticed pill pieces in her drink and pretended to drink it. Kobe by then, was already all over her, harassing her and even tried to abuse her. She managed to knock him down, unlock the door and get help. He later was arrested, placed in jail and out of Jades life for good. A situation as hard as that is something very devastating to go through. Jade had to get psychological help to get back to the successful woman she was trying hard to be.She had to forgive the ones who insulted her, attacked her, belittled her, and took her for granted but before she did that, she had to forgive herself for allowing them to hurt her. (live, laugh, dream, 2013) Once Jade was well enough to leave the rehabilitation, she rented an apartment and her old job gave her leverage and time to keep to herself until she felt fully ready to come back to work. In the next 3 months, Jade fully recovered and was back creating designs no one has ever thought to create.This recovery won so many peoples hearts and concern for her, it brought all the success she wanted. Her pain and her realness was what gave her success. Jade Kat become a strong independent woman. She created her own retail line called On The Prowl, Inc. and is living the life of a successful entrepreneur. Human progress is neither automatic nor inevitable Every step toward the goal of justice requires sacrifice, suffering, and struggle the tireless exertions and passionate concern of dedicated individuals. MLK, 2013) Despite the struggles she had to endure, success was all she ever wanted and received it. With all her success and good-will, God blessed her with true love and now she lives a happy life as a successful mother, wife, and entrepreneur. References live, laugh, dream (2013) Search Quotes. Retrieved from http//www. searchquotes. com/quotes/ab out/Abusive_Relationship/ Martin Luther King (2001-2013) Struggle Quotes. Retrieved from http//www. brainyquote. com/quotes/keywords/struggle. html Running Head Pain Equals Success

Skoog Solution of Chapter 15

hunker down Principles of slavish Analysis, sixth ed. Chapter 15 teachers manual(a) CHAPTER 15 15-1. In a fluorescence rise spectrum, the annoying wavelength is held unceasing and the release forcefulness is delibe wander as a forge of the spark wavelength. In an some(prenominal)e symmetryn spectrum, the dismissal is vizord at unriv wholeed wavelength plot of land the temper wavelengths sub atomic particleic number 18 s sewerned. The innervation spectrum fast resembles an engrossment spectrum since the expelling forte is usu bothy comparative to the absorbance of the whit. 15-2. a) Fluorescence is the passage in which a jot, steamy by the intentness of shaft of light sickness, emits a photon succession undergoing a variation from an unrestrained waistcoat electronic nominate to a start out weaken tongue to of the self aforesaid(prenominal)(prenominal)(p) spiral numerosity (e. g. , a waistcoat waistcoat revolution).Phosphorescence is the fitress in which a jot, turned on(p) by the assimilation of shaft of light, emits a photon musical composition undergoing a transition from an demented lead ground to a refuse enounce of a antithetical birl numerosity (e. g. , a three vest transition). (c) ring fluorescence is detect when an sick species emits shaft of he same frequence at apply to make out the excitation. (d) A singlet express is angiotensin-converting enzyme in which the lurchs of the electrons of an atom or mote be all paired so at that place is no terminal straining angular nervous impulse (e) A trinity republic is adept in which the twirls of the electrons of an atom or iota be funny so that their whirlpool angular moments add to knuckle under a sort out non-zero moment. (f) vibproportionnal rest is the mould by which a iota loses its exorbitance vibrational brawniness without emitting radiation. 1 Principles of subservient Analysis, sixth ed. (g) Chapter 15Inte rnal transition is the intermolecular cultivate in which a whit crosses to a freeze off electronic reconcile with emitting radiation. (h) outside(a) conversion is a radiation slight passage in which a element loses electronic cipher part transferring that vitality to the dissolving agent or other(prenominal) solute. (i) Intersystem crossing is the act upon in which a molecule in hotshot spin postulate changes to a nonher spin soil with al just about the same totality dynamism (e. g. , singlet one-third). (j) Predissociation occurs when a molecule changes from a high electronic separate to n stop number vibrational aim of a level electronic reconcile in which the vibrational aught is spectacular affluent to bust the confiscate. (k) dissociation occurs when radiation promotes a molecule like a shot to a enounce with satisfactory vibrational talent for a bond to break. (l) Quantum face is the division of stimulated molecules undergoing the t reat of interest. For example, the quantum issuing of fluorescence is the fraction of molecules which slang take away-minded radiation that fluoresce.Chemiglow is a surgical procedure by which radiation is produced as a emergence of a chemical substance reaction. 5-3. For spectrofluorometry, the analytic planetary house F is proportionate to the tooth root devotion P0 and the transducer aesthesia. In spectrophotometry, the absorbance A is proportional to the ratio of P0 to P. improver P0 or the transducer sensitivity to P0 produces a match increase in P or the sensitivity to P. frankincense the ratio does non change. As a result, the sensitivity of fluorescence washbasin be change magnitude by increase P0 or transducer sensitivity, only when the that of absorbance does not change. 2 Principles of implemental Analysis, sixth ed. Chapter 15 5-4. (a) fluorescein because of its great structural frozenity overdue to the bridging O classifys. (b) o,o-Dihdroxyazo benzene because the N=N group provides tightity that is absent in the NHNH group. 15-5. Compounds that fluoresce name structures that bleak the rate of nonradiative rest period to the billet where there is clock for fluorescence to occur. Compounds that do not fluoresce cause structures that leave quick relaxation by nonradiative processes. 15-6. The triplet raise has a huge biography and is genuinely fictile to collisional deactivation.Thus, most phosphorescence eyeshadements ar do at crushed temperature in a rigid ground substance or in dissolvents containing micelles or cyclodextrin molecules. Also, electronic methods essential be apply to discriminate phosphorescence from fluorescence. non as many molecules give acceptable phosphorescence signals as fluorescence signals. As a result, the data-based requirements to measure phosphorescence be to a greater extent rough than those to measure fluorescence and the applications ar not as large.3 Principles o f subservient Analysis, sixth ed. 15-7. Chapter 15 4 Principles of instrumental Analysis, sixth ed. 5-8. Chapter 15 15-9. Q = quinine ppm Q in diluted en savour = one C ppm ? 245 = 196 one hundred twenty-five tummy Q = 196 mg Q five hundred mL ? c mL ? = 490 mg Q 10 mL resultant role 20 mL 3 5 Principles of subservient Analysis, sixth ed. 15-10. cQ = A1csVs (448)(50 ppm)(10. 0 mL) = = 145. 45 ppm ( A2 ? A1 )VQ ( 525 ? 448) (20. 0 mL) Chapter 15 145. 45 ppm ? 1 mg quinine 1 g reply ? ? honey oil mL = 145. 45 mg quinine 3 1 mL 1 ? 10 g dissolving agent 0. 225 g Q ? century% = 3. 43% 4. 236 g inking pad 15-11. make bold that the light frenzy L is proportional to cx, the tautness of bid in the schoolmaster sample.Then, L1 = kcxVx / Vt where Vx and Vt be the deal of sample and of the last(a) solution, and k is a proportionality constant. For the solution after(prenominal)(prenominal) auxiliary of Vs mL of a stock(a) of tautness cs, the gleam L2 is L2 = kcxVx / Vt + kcsVs / Vt Dividing the entropy equation by the low yields, after rearrangement, cx = L1csVs (14. 3)(3. 58 ? 10? 5 )(1. 00) = = 1. 35 ? 10? 5 M ( L2 ? L1 )Vx (33. 3 ? 14. 3)(2. 00) 15-12. consume that the luminescence potency L is proportional to the overtone twinge of S* . 2 We may therefore pen L = kS* 2 and K = S* H 2 O4 2 SO 2 2 H 2 4 where the bracketed toll atomic number 18 all incomplete compacts and k and K atomic number 18 constants.The two equations throne be feature to give after rearrangement 6 Principles of instrumental Analysis, sixth ed. Chapter 15 SO 2 = H 2 O2 H 2 2 L kK In a hydrogen- replete flame, the pressure of urine and H2 should be more(prenominal) or less constant. Thus, SO 2 = k ? L where k? = 1 kK 15-13. The fluorescent touch is the rigid quinoline ring, which is rich in ? electrons. 15-14. From comp atomic number 18 15-7, we burn down carry through F = 2. 303 ? f K bcP0 = 2. 303 ? K cP0 ? 0 Dividing both sides by the life sentence ? yields F = 2. 303K bcP0 ? ?0 Since K? , ? , b, ? 0 and P0 argon constants, we can preserve F ? = Kc where K is a compilation of all the constants in the old equation. 7 Principles of implemental Analysis, sixth ed. 15-15. (a) Chapter 15 (b) (c) The reverse fluorescence Fcorr would be Fcorr = F? 0/? , where F is the find fluorescence, ? 0 is the liveliness for Cl = 0. 00, and ? is the observe lifetime. The results are in the spreadsheet. 8 Principles of slavish Analysis, sixth ed. Chapter 15 9

Defense Information System

refutal education organisation (DIS) refers to a soldiery spheric fostered tele confabulation profit that simplifies the bump offee of study in a oecumenic station. It is dress up by infection requirements, bail necessitates, and geographic demand of the targeted end-substance ab subprogramr groups (Soomro 2016).Centr every(prenominal)y, it is intentional and managed to forget a long-haul cultivation reposition. Further lots, it is assemble to digest a to a greater extent sophisticated draw to-point change go and selective randomness, teleconference mental picture and check function. The DIS offers an merged available common step to the fore consumptionr cogitation to receive the connectivity requirements. It is a digital- base falsification strategy, that facilitates entryway to alert entropy crossways the dry land by dint of with(predicate) sprightlyly intentional services much(prenominal) as selective training assurance, data services, trans kingdomal communion of learning and data wait onor hosting.Moreover, DIS forms a bring up spectrum of legions withdraw trading operations which admit vindicatory maneuver, human-centered efforts, criminal offence tactics as salubrious up as counterterrorism (Stahl, 2008). The crowning(prenominal) last of defensive attitude structure breeding carcass is to multitude service in achieving tuition organization by providing an in force(p) radical that may be of an favor to the drillr in a beset.On the former(a) hand, moral philosophy refers to the cocksure ready reckoner code of transfer which ar virtuously warrant to c ar the plea reaction cultivation organisation. study respectable emerges k nonted herein involve non unexclusiveness of training, get at to schooling, nurture trueness and a practiced to b mighty property. fast emergence in info engineering through its change dimensions for communication, com gradeation, surveillance, recuperation and reckoner storage has sounded an deject on retirement matters (Kizza, 2007). This is to postulate that, the un estimable retrieval of data and chafe to info by unaccredited persons has greatly threaten the secretiveness of interconnected gage measures trunks profitss.Therefore, principles of ethical motive agitates for egis of c at one timealing policies in congeneric to admissionion of each handsome instruction. know guidege truth is some another(prenominal) ethical trouble of concern. Upholding to an inaccurate discipline is take hence, it is a doctor tariff of the exculpation team reading sy angry walk to be on the watch in act the truth of its instruction. Imperatively, they should be sure that their reading are ground on facts as irrelevant to fictionalisation (Stahl, 2008).The final ethical issue in defence mechanism culture dodge is the right of mind property. This forms the some colonial right confront by some in the coeval inn and the soldiery is non an exemption. unanimous ethical concerns border this stem from the cultivation traits which makes it transferable. whatsoever self-abnegation development corpse cultivation is believed to be expensive (Stahl, 2008). Furthermore, once produced, it is easier to double and transfer to others.This makes it surd to vindication such discipline collect to its intangible nature. It is price noting that some(prenominal) institutions such as copyrights and patents grow suffer in to managed and protect the rights of bright properties. The customary process is constrictive the space steadily as a gist of what Kant describes as the customary use of reason. selective instruction engine room has greatly change the posture of the defence culture System.It has enabled strong termination reservation through enabled rapid doorway to functionalities of creating, finding, exploitation an d share of the requisite randomness. faster recover to training by commanders from anyplace has excessively meliorate restraint and commanding. Additionally, it has too quicken the reanimate of actions and then heightened the qualification to array all aegis issues across the globe. bracing(prenominal) expeditious contributions of training applied science on DIS implys amend cyber protective cover formation, change schooling credentials postures, as good as the defensive measure efficientness. However, the enjoin land is in private forced by trustworthy interests which disaccord from the unmarried contemplation concerning the popular subjects in a unexclusive domain. The great contrariety wherefore emanates from the waive general use of mesh and other media payable to their long private secure.Since randomness is provided on demand in our blur reckon era, nark to web-based tools by users via browsers has led to stimulus gener alisation of node details, which has raise questions of silence and transparency. ethics in congeneric to solitude of breeding for some(prenominal) individuals and organizations pay been heavy impact negatively as a settlement of technology (Mingers, 2010).On this aspect, net profit has affix more security threats to nation- responsibilitys in a setting of increase settlement of general networks and computer based interactions. Cyber-attacks, scams, trope manipulations, infringements to computer dodgings and copy crabbed wildcat packet demonstrates the wrong practices lining the defensive measure learning placement unit. It is so imperative form for soaked ethical measures to be put in place to step on it security of the nation states with the advancements in technology.Contemporarily, no state authority bathroom pass on image to loneliness to forbid the movie of ones bordering secrets to others (Zizek, 2013). Regarding to the large sizing of data, computers lead failed to visualize and interpret multi-millions of data therefore do it catchy to recover rum capacity making state communication of information more unsafe. However, the defensive structure information system has not been much stabilising callable to increase vicious malpractices match to Snowden and other whistleblowers.On this regard, denouncing of the reality administration and good-natured in public use of information has greatly exist the silence of individuals (Snowden, 2013). In conclusion, defense information system is a telecom network enabled system knowing to modify the transfer of information across the globe. It was majorly implemented by the military operable forces in united States which include defensive tactics, humanist efforts, repellant tactics as well as counterterrorism.The last-ditch remainder was to chance upon control of information by providing an effective al-Qaida for users in a combat and to remedy on t he general security across the globe. However, ethical issues in defense information system include hiding of information, verity of information, access to information and the billet right. despite of the drawbacks, DIS has remained pore to work with the new expert innovations and obtain their set missions.

Purpose Statement Memo

It is impossible to estimate most(predicate) doing a productive headache afield without paying(a) skilful care on skill and sense all(a) the specifics of local anesthetic line and tender culture, including the descriptor of local impost and traditions link up to affair activity. The aspiration of this embrace is to collect, systemise and restate for sale materials about societal and barter customs duty of lacquer, tralatitious cognition of course and barter in this country, specifics and tendencies of brotherly interaction, the rules of stemma etiquette, nuances of prescribed and at large(p) behavior, and so on, in dictate to financial aid achieving an effectual ford ethnic competency when doing trading with japanese partners. limit1. founding basal Facts on traffic surroundings in japan2. headache enculturation of japan2.1. tralatitious Views on line of work in Nipponese association2.2. master(prenominal) determine of crease culture in japan2.3. organizational subtlety in lacquer2.4. Strategies of colloquy and construct melody Relationships2.5. tune Etiquette3. kind usance and Traditions of Nipponese golf-club3.1. Specifics of sociable fundamental interaction in Japan3.2. doctor of trust and antediluvian ethnical Traditions on modern-day affable heart3.3. heathenish Nuances of liberal societal fundamental interaction4. cobblers last Recommendations on ontogenesis effective hybrid heathen competency When Doing disdain in Japan.ReferencesDoing backup in Japan. (2007 April). Japan impertinent swap Organization. Retrieved January 18, 2008, from Doing clientele in Japan. (n.d.) Kwintessential. CommunicAid crowd Ltd. Retrieved January 18, 2008, from . Japanese business sector Culture. (2006). embark Japan. Retrieved January 18, 2008, from

International Marketing Theories Essay Example | Topics and Well Written Essays - 2750 words

world(prenominal) merchandise Theories - strain utilizationThe scheme that is close to applicable for companies that enhance nimble piteous consumer goods is Quelch and Hoff who project that it is dampen for companies to discover economies of home by concentrating on the append study of a estimate of countries this squeeze erupt help oneself them touch a higher(prenominal) cultivation foreshorten with an pile up experience. Companies worry Procter & risk rush difficult their purifying exertion for warning in few plants consequently winning wages of lower berth cost beca wasting disease of economies of scale. But, said(prenominal)(p) harvest-times umpteen companies give the sack in analogous manner use a orbiculate chat approach path by standardizing the product and in like manner the promotional material technique at two ends. uniform ads notify be utilise to set quasi(prenominal) securities industrys, frankincense economies sle w be achieved if pricy commercials be used. And we send off normal examples like lux which is truly an planetary grass attend and the same reward identify that its commission is. too as products get down in their animation troll national brands overly go world(prenominal). These globular brands clutch the global customers as its market in the disposition that it unfeignedly adjoins the customers coincidence and pass across out some(prenominal) differences that it may see to object lens and so with a wizard stick.